Getting paid to ski…! Armtec’s 6th annual Client Appreciation Ski Day and Coast Photo.


Like everyone else, we have some assignments that we like better than others such as the following. 

Armtec, Canada’s largest manufacturer of pre-cast concrete forms, entertains clients once per year with a full service ski day at Whistler/Blackcomb, complete with Olympic athletes as guides and complete photography coverage.

With 100 guests dispersing around these huge mountains, covering ski action photography of all participants can be a daunting task.  We solve this challenge through use of 3 experienced action shooters and a strict plan A and a plan B of course.  It certainly helps that guests wear orange bibs.

All action photography must be captured by lunchtime as the guests get to enjoy a photo slide show presentation of themselves on the screens of the après ski bar of choice.  But first – a group photo of all 100 guests.  This is always entertaining as there are always people running to get into the photo a few minutes after shooting has commenced.  Those coming late are shamed by the group to provide fun poses at the front of the group photo as compensation.

Our client has engaged us for 4 years running, and all guests not only enjoy the images at the Apres ski, but can also download all images after the event compliments of Armtec.  Nothing extends the good will and notoriety like custom professional photo coverage.  Our client had this to share afterwards:

Thanks again to Coast Mountain Photography for once again capturing our annual Customer Ski Day in photographs.  The quality and variety of action shots the photographers are able to capture while skiing is amazing… edited in time to display on tv’s at our apres-ski in Whistler village.  Our clients loved to see their photographs on the screens and were able to download the photographs once they got home.   What a wonderful service.   We look forward to working with your team again next year!