TOURISM VANCOUVERS 114TH AGM - WITH COAST PHOTO PARTNERSHIP

23-06-2017

Coast Mountain Photography proudly served Tourism Vancouver again – this time at their 114th AGM

 

Starting with the curving walk into the round dome theatre of Science World, over 200 of the core tourism industry VIP’s sat down to take in Tourism Vancouver’s 114th Annual General Meeting.  The sun shone at the reception on their incredible patio overlooking False Creek, and much Vitamin D was absorbed after the formal presentations ended.

CEO Ty Speer tempered the superlatives with descriptions of Tourism Vancouver’s extra efforts to stay focused on defining the destination that is Vancouver.  Some of the hard to ignore superlatives: superior occupancy, average room rates, and shoulder season visitation are all moving up.  Mexicans have increased by over 30% since removal of travel visa requirements.  And how 2014, 2015, and 2016 have all been record years for visitation - each better than the last.  With equally high expectations for 2017, Ty Speer stressed that now is not the time to feel complacent.

 

In order to enhance this idea, Tourism Vancouver has embarked on an aggressive re-brand exercise in conjunction with MMGY Global – a worldwide tourism brand creation firm.  With a new and well researched brand on the horizon, Vancouver has differentiated itself as a truly unique destination from the standard hyperbole.  Next steps include how to activate the new brand through photography, video, TV commercials, social media and other brand activation opportunities.

Aside from the standard AGM rituals, Tourism Vancouver also shared the results of a destination snapshot performed by the Destination Marketing Association International.  Paul Ouimet of DMAI conducted this exercise to see how Vancouver is able to drive destination economic impact, job creation, community sustainability and quality of life through tourism.  It was great to know that Vancouver rates highly in many, but not all, of the key measurements necessary to define it as a ‘Trailblazer’ in the world of destination marketing – the highest ranking of 4 potential categories.

And congratulations go out to Ken Cretney of the Vancouver Convention Centre as the incoming Chairperson of the Tourism Vancouver Board of Directors.  Ken has been intimately involved in tourism from a young age and is truly well qualified to take on this leadership role.

Coast Mountain Photography has been a key resource in the Tourism Industry since 1995 helping small businesses, tour operators, hotels, restaurants and more enhance their success through updated and compelling photography and video.  Since 2009, we have been enthusiastic members of Tourism Vancouver and have proudly contributed dozens of signature images that help define and promote tourism to Vancouver.  Please enjoy a look at the 114th AGM through our lenses and contact us about helping your tourism business update its brand appeal through new photography, video, and event coverage.  We’re ready to put our 2 decades of experience to work for you.  Contact Brad at This email address is being protected from spambots. You need JavaScript enabled to view it..  Thanks for reading.

 

Photographer
Shea Macneil, Chris Starck

www.coastphoto.com, www.tourismvancouver.com, www.coastphotostore.com